/writing
Selected writing.
I publish weekly at The Insider Dispatch and ship long-form research at Tersefy. Below are the active publications and major artifacts.
The Insider Dispatch
Marketing operations, AI search, and growth strategy for operators in Mexico. Direct, no hedging, named names.
alcolea.substack.com →Tersefy Publications
AI Visibility, GEO, AEO, and medical tourism marketing for doctors and medical practices. Includes the published methodology and documented case studies.
tersefy.com/blog → methodology → case studies →The AI Patient Pipeline
AI search visibility and patient acquisition for doctors and dental practices.
Ghostwriting & editorial production
Long-running ghostwriting practice across client publications. Bylines confidential.